Topser  –  Topser Realty Big Data suite

themes

Theme recommendation

  • Feasibility analysis of commercial realty targeted at specific areas or business districts;
  • Establish visual group portrayal of the people in the surrounding areas based on the analysis of basic attributes of the group;
  • Generate the consumption model of the group to offer theoretical data support;
  • Based on the big data analysis, feasible recommendation results of business theme can be achieved;

Commercial activities distribution

  • Carry out commercial activities analysis of commercial realty targeted at specific areas of business districts;
  • Analyze the overall attributes of the population in the surrounding areas to form reliable basic population model;
  • Analyze their consumption behaviors and major consumption demands;
  • Based on the themes of commercial realty, recommendation on the distribution of commercial activities inside the shopping mall can be reached.
types
land

Recommendation on scale

  • Analysis on the scale of commercial realty targeted at specific areas of business districts;
  • Collect data on the group attributes in the surrounding areas and analyze the population trends in the near future;
  • Generate the basic model of the consumption ability and frequency of the group;
  • Offer reasonable suggestions on the scale of commercial realty based on the model of the distribution of commercial activities.

Category research

  • Carry out business category introduction analysis of commercial realty targeted at specific areas of business districts;
  • Analyze the group attributes and income levels of the people in the surrounding areas and make the consumption capability model;
  • Analyze the consumption habits and preferences of the population to make the consumption preference model;
  • Recommend proper brands to enter the shopping mall based on the consumption preference and capability of the population;
brand
location

Selection of store location

  • The brand name, location and expected opening time of the designated stores;
  • Establish the business district model of major cities nationwide based on the data from the Unionpay;
  • Calculate the rent cost, population trend and revenue of similar stores of the business district in the city;
  • Generate the optimal output result based on the above data.

Market research

  • Feedback on the list of business districts in the targeted city;
  • Analyze the distribution trend of major retail industries in each business district;
  • Generate the population mobility data and group portrayal arround the business districts;
  • Offer more detailed data concerning the business districts to facilitate data re-processing by the researchers.
market

Partners

  • Alibaba
  • China UnionPay
  • Sina Weibo
  • CMCC
  • China Telecom